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Mamta Abhiyaan, a massive historical and ambitious effort to reduce mother and child deaths (IMR, MMR) and reduce TFR in the state of Madhya Pradesh, India, focuses on 12 simple life saving practices and increasing those behaviors in the population.
Mamta Rath is the vehicle of this ambitious Mamta Abhiyaan. Mamta Rath is not just communication outreach. Mamta Rath is community mobilization and dialogic communica- tion linked to services. The charkha was the symbol of Mahatma Gandhi’s Swatantrata Andolan. Mamta Rath the symbol, channel, and platform of Mamta Abhiyan will successfully become a Mamta Andolan and transform Madhya Pradesh.

Vision of Mamta Rath

1.) Successful negotiation with the Ministry of Health and Family Welfare,
GoI lead to funding support of Mamta Raths in current financial year PIP
2.) Reach: Mamta Rath is currently running in all 313 blocks in 51 districts. It has covered
12,500 villages and 313,000 audiences in a span of 50 days. The plan is to cover all the villages on six monthly basis.
3.) Social mobilization: 313,000 audiences that include adolescents, mothers and men have been mobilized till date for dialogic communication across 12 life-saving critical behaviors.
4.) Group Counseling sessions- 12,500 counseling sessions held with audiences in villages across the issue of routine immunization, ANC check-up, anemia in adolescents and women, hand washing and menstrual hygiene through use of interpersonal communication (IPC) and group counseling.
5.) Service delivery: 42.5 % of the women had received IFA tablets as a component of ANC services, 25.3% of the children between 6 months to 3 years were given ORS, and 48% of the population adopted birth control measures throughout Madhya Pradesh. In those
12,500 villages, Approx. 2200 women have been given IFA tablets through Mamta Rath alone, 5000 children received ORS packets , 4000 couples counseled for family planning methods and received contraceptives. 350 high risk pregnant women were counseled
and referred to medical facilities. Reaching villages with a simple message that to save mothers we have to change our practices in the family (Sneha), in the community (Suraksha) and in our health institutions (Samman). Prevent all delays in seeking medical care and adopt healthy practices. One key benefit of Mamta Rath is that it is bringing communities and health department closer.